KSUBI Jeans


Ksubi (formerly known as Tsubi) is an Australian fashion label, co-founded and directed by surfers Dan Single, George Gorrow, Paul Wilson and Oscar Wright.

Created in 2000, Dan Single and George Gorrow, were unsatisfied with the range of jeans on the market and couldn't find pairs that fit properly. Under the name Tsubi, they started manufacturing their jeans and denim.

Ksubi made its international debut in London in 2002, with an installation held in the depths of an abandoned tube station at Aldwych. Following this, Ksubi became a contender in the fashion league with their in-store installation at Selfridges Department store in London alongside the likes of Stella McCartney, Martin Margiela and Marc Jacobs. (Selfridges have since dropped Ksubi due to a string of late deliveries)

Ksubi has four official stores, and their garments, jeans and eyewear are sold in boutiques around the world.

The Ksubi Group quickly grew to a turnover of AUD$19.7 million in 2007, prior to suffering major operational and financial issues in 2008. They currently have 29 employees at their head office in Surry Hills.

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