Acne Jeans is a Swedish denim manufacturer and part of the Stockholm-based design firm "Ambition to Create Novel Expressions" (ACNE). Acne is a Swedish group of companies founded in 1996 in Stockholm. Acne today consists of Acne Advertising (advertising), Acne Art Department (design), Acne Digital (web), Acne Film (commercials, feature films and TV) and their own brands Acne (fashion), Acne Paper (magazine) and Acne JR (toys). [1] The denim offshoot began in 1997 when ACNE designed 100 pairs of jeans to distribute among friends, family and clients of the company. Before long a public request for these raw denim jeans with red stitching appeared and the following year (1998) Acne Jeans released its first collection. Ever since Acne Jeans has released two yearly collections every spring and autumn.
The products designed by Acne Jeans follow a very minimalistic style which also characterizes other Scandinavian fashions designers such as Filippa K. However, Acne Jeans is known to do things their own way. For example, Acne Jeans abstains from advertising in any fashion magazine, instead they have published their own fashion magazine Acne Paper twice each year since 2005.
During the first six years the collections produced by Acne Jeans were distributed to various clothing stores mainly in Scandinavia. However, In 2003 Acne Jeans opened its first own concept store in the Stockholm shopping mall PK huset. Today Acne Jeans has more than ten stores situated not only in Scandinavia but also in Australia,[1] Austria, France, Germany, the UK and The United States.
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